Nigerian e-commerce firm Jumia has partnered with Africa Fashion Week Nigeria, a move that allows both parties to engage fashion followers all over Africa and discover new talents in the process.
The partnership will feature designers such as House of Marie, Jedidah and Long Feet Boutique, and comes ahead of planned events in the United Kingdom (UK) and other European countries.
Co-chief executive officer (CEO) of Jumia Nigeria Jeremy Doutte said: “We are always proud to promote Nigerian fashion, and following the success of our ‘By-Naija’ online store, we are looking forward to encouraging more creativity in Nigeria with the upcoming African Fashion Week partnership in Nigeria.”
Founder of African Fashion Week Nigeria Ronke Ademiluyi said: ‘We are really excited to have Jumia as a sponsor and partner, and we believe that Jumia is the perfect platform that will act as a retail network and distribution channel for our designers, a platform that will assist in making their labels readily available to consumers.”
