MTN Uganda has reported an increase in subscriber base of 8.4 per cent for the first quarter of this year, taking its subscribers to 9.5 million.
The company said this had been achieved with attractive bundles offers aimed at acquisition and retention, with regionally focused sales and distribution campaigns, improved network quality and penetration into rural areas further supporting the performance.
The results showed local currency data revenue increased by 67.7 per cent and now contributes to 23.5 per cent of MTN’s revenue.
MTN Uganda chief executive officer (CEO) Mazen Mroué expressed satisfaction with the results, saying the company’s aim is “to enhance our infrastructure investment and customer experience”.
“MTN Mobile Money remains the fastest growing product in Uganda with more than five million registered users each transacting on average five times a month. The popularity and growth of MTN Mobile Money supported by a large agent network exceeded 30,000 agents and significantly increased financial inclusion of the unbanked.”
