Kenya to host first social media bootcamp

The event, scheduled for July 24 and 25, at USIU Africa, will bring together chief executive officers (CEOs), government representatives, marketing and communications professionals, higher education curriculum designers and e-learning specialists for a programme designed to inspire and empower participants with social media tactics while providing direction on how best to use online media to gain more exposure, increase traffic, cultivate loyalty and grow businesses.

It will feature a keynote address by Erik Qualman – a Forbes Top 50 Digital Power Influencer, world renowned author and social media expert.

GlobeTrack International managing director Esther Kagiri said the forum would provide a perfect platform to clearly identify the return on investment where digital media is concerned while exploring opportunities aimed at improving targeted online communication.

“With the use of online media technology quickly on the rise, organisations including governments are increasingly employing social media strategies in order to engage more effectively with their respective target audience. This has encouraged continuous interaction and engagement thereby growing transparency and providing platforms to provide immediate feedback to all stakeholders,” she said.

USIU Africa vice chancellor Prof Freida Brown said the bootcamp is in line with the university’s mission to promote the discovery and application of knowledge, acquisition of skills and development of intellect in a manner that prepares organisations to contribute effectively and ethically as citizens of a changing and increasingly technological world.

“We are committed to continue forming strategic partnerships with companies in the private sector such as GlobeTrack International as we see this as an opportunity to help bridge gaps between academia and market needs; equipping the workforce with the necessary skills to spur economic growth,” she said.