Jumia Ivory Coast has announced a partnership with Canal+ to provide discounts to users and create a dedicated World Cup store on all its sites ahead of the event.
Canal+ is France’s largest premium pay television channel, and the relationship with Jumia will see users who subscribe to Canal+ receive either a free decoder, satellite dish or free installation, as well as a month’s free subscription, with further partnership campaigns planned for the coming weeks and months.
The World Cup store on its site is designed to encourage Ivorian supporters to get behind their team and prepare for the exciting weeks ahead.
Fatoumata Ba, managing director of Jumia Ivory Coast, said: “This latest partnership with Canal+ is indicative of our dedication to bringing the most popular brands and products to users in Ivory Coast, and our World Cup store stocks everything needed for family and friends to enjoy the tournament. We also hope that we will be able to give all our users free TVs if Ivory Coast become world champions!”
