SuperSport has lined up a digital strategy which includes augmented reality, real-time social engagement, live streaming and behind-the-scenes pictures and videos for the FIFA World Cup in Brazil, which begins today.
The sports channel said it will also have engaging, interactive content across multiple platforms, not just be limited to the live broadcast on the DStv set-top box. Such platforms include its social media platforms, which will engage 5.5 million followers across Twitter, Facebook, Instagram, YouTube, Google+ and WeChat.
As with all SuperSport productions, online users will be able to engage with the studio panel and live broadcast by using the hashtag #SSFootball.
“SuperSport will be placing a major emphasis on its digital platforms in the build-up and duration of the FIFA World Cup,” said Brandon Foot, SuperSport’s acting chief executive officer (CEO).
“We appreciate the need to supply fans with the most engaging, interactive, up-to-date and shareable content in the quickest time. Fortunately, we have the team and platforms to deliver a world-class digital offering for the world’s largest tournament.”
