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Comedy Central cancels Cliff’s “unradio” show

Comedy Central cancels Cliff’s “unradio” show

Image courtesy of Gareth Cliff on Facebook

South African radio personality Gareth Cliff’s show CliffCentral will no longer be aired on Comedy Central Africa, according to a report.

Cliff launched his “unradio” show – radio everywhere but on the radio – at the beginning of last month on the comedy channel as well as on WeChat.

South African TV critic and journalist Thinus Ferreira reports the show will be pulled from Comedy Central due to a lack of views.

Cliff’s last episode will be on June 30, after just 42 shows being aired on the channel.

Earlier this month Comedy Central attempted to raise viewership figures by moving it to another timeslot.

“We are confident that it will do even better in the new earlier timeslot, allowing viewers to watch it at leisure as they get ready for work in the mornings,”Evert van der Veer, head of Comedy Central Africa, is quoted as saying.

However, according to Comedy Central the change in time did not result in an increase in viewers.

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