Kenya’s United States International University (USIU) will on July 24 and 25 host a conference on the effective use of digital media, focusing on online technology.
Organised in conjunction with Globetrack International, the event will bring together business managers, government representatives, marketing and communications professionals, ICT professionals and higher education curriculum designers as well as e-learning specialists.
“The bootcamp will direction on how best to use online media to gain exposure, increase traffic, cultivate loyalty and grow businesses,” said Esther Kagiri, managing director of Globetrack International.
Keynote speakers include Erik Qualman, a Forbes Top 50 Digital Power Influencer, author and social media expert who is also an MBA professor at the Hult International Business School.
Kagiri said participants will assess the return on investment from digital media while exploring opportunities of improving targeted online communication.
“With the use of online media technology rising,organisations including governments are increasingly employing social media strategies in order to engage more effectively with their respective target audience. This has encouraged continuous interaction and engagement thereby growing transparency and providing platforms to provide immediate feedback to all stakeholders,” she said.
USIU Africa vice chancellor Prof Freida Brown said online media should be used effectively and ethically.
“We are committed to continue forming strategic partnerships with companies in the private sector as we see thisas an opportunity to help bridge gaps between academia and market needs, equipping the workforce with the necessary skills to spur economic growth,” she said.
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