CC image courtesy of @fran on Flickr
Orange Kenya has reported an 8 per cent growth in revenues compared to last year, with the increase attributed to major investments since the beginning of 2014 which have enabled the company to better compete in the market.
Chief executive officer (CEO) Mickael Ghossein said Orange had seen a 40 per cent jump in mobile network activity and incremental growth across all business segments.
He said the company’s aggressive Did You Know campaign on the company’s Tujuane mobile tariff, launched at the beginning of the year, had seen an increase in the number of mobile subscribers of 15.6 per cent at the end of March 2014 from the end of March 2013.
“We are also certain of a further increase in subscriber numbers for the period ending June 2014, in comparison to June 2013,” said Ghossein, adding this will be reflected in the industry regulator’s quarterly statistics report for the same period.
The company also announced a combined 34 per cent growth in mobile voice and data, following an ongoing mobile data awareness campaign and investment in additional 3G networks across the country, thereby improving on service provision.
The network provider’s latest 3G expansion has seen mobile customers in Eldoret and Nakuru increase their data usage by 21 per cent and 39 per cent respectively.
“The results are a confirmation that our strategy to grow the business across the board is working,” said Ghossein.
