Samsung Electronics East Africa yesterday unveiled its fancy low-cost Android powered smartphone named Samsung Galaxy Pocket in Nairobi, Kenya.
Samsung Galaxy Pocket now becomes the third cheapest smartphone in the country.
Powered on the Android platform, the Samsung Galaxy pocket will give users a chance to access over 400,000 applications on the Google Play store. The phone comes in various colours including yellow, white, orange, pink and black.
Samsung Electronic East Africa business leader Robert Ngeru said he expects the phone to perform well in the coming months.
“The user is able to multi task between several applications without having to close any of them. This enhances the user’s experience and allows them to be more productive,” Ngeru noted.
The introduction of the Samsung Galaxy Pocket becomes an addition to their qwerty phones launched in recent months to counter Nokia’s Letsqwerty campaign.
Meanwhile, the competition with Huawei brand is set to go on with Orange Telkom announcing yesterday the introduction of another low cost Android phone, Huawei Gaga an Ideos brand. The phone will ultimately be one of the cheapest smartphone in the market and will retail at Kshs 8799.
The Huawei Gaga will be sold in all Orange shops across the country and will come with a one-month’s unlimited data bundle.
One of the cheapest Android powered smartphone is the Huawei Ideos phone that retails at Kshs 8,499. The company has been able to sell over 130,000 units of the phone by end of 2011. The Samsung Galaxy will be looking to conquer that feat.
Samsung Galaxy Pocket will be available in Kenya at Safaricom outlets and will retail at KShs10,000 each.
Spinlet, a Nigerian mobile technology firm, today also launched the Samsung Galaxy Pocket in Nigeria in partnership with Samsung.
