One of Africa’s video on demand services, Buni TV, has launched customized content for its platform by unveiling its own commissioned comedy series.
The new additions include 40 episodes of the various comedies featuring: What to Expect in Africa, The Cursed Kenyan, Sexual Olympics Academy, White Savior Inc or Pastor Tim’s Sunday Sermon that will be exclusively available on the platform.
The move comes shortly after chief executive of Buni Media, Marie Lora-Mungai, predicted the possibility of content specially created for the video on demand services, at the recently held Mobile Web East Africa in Nairobi.
“We at Buni TV believe that the future of entertainment is highly engaging, highly customised content produced with a specific audience in mind, just like what Netflix did with House of Cards,” said Lora-Mungai.
“A large section of Buni TV viewers comes to the site to watch The XYZ Show, and we wanted to give them more to enjoy,” Lora-Mungai added.
The comedy series will be released over the next coming weeks.
The platform that specialises in Africa video content can be accessed through their website on desktops and on other devices including mobile phones and tablets.
The growth of the mobile sector in Africa has given rise to consumption of various mobile content including music and games.
In earlier research by MarketsAndMarkets, studies showed the global mobile content market would grow to a US$3.36 billion by 2018.