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Regional sales in Europe, Asia and Africa boost Huawei’s margin

Huawei has posted a net profit of US$2.47 billion for 2012, with the Europe, Middle East and Africa (EMEA) region accounting for the highest sales revenue.

Out of the sales revenue of US$35.35 billion recorded by the company, the EMEA region accounted for US$12.43 billion, ahead of US$11.8 billion worth of sales in China, US$6 billion in Asia Pacific and US$5.1 billion in the Americas.

This was a 6.1 per cent increase year-on-year, only lower than the 12 per cent in China and 7.2 per cent in the Asia pacific.

Huawei says it forecasts a compound annual growth rate of 10 per cent with cloud computing, smartphone sales and data playing a big part in the increase, and the EMEA region playing a significant role.

“In the future, ICT will continue to grow, with new opportunities coming from cloud computing, BYOD (Bring Your Own Device), and big data and feature phones being replaced by smartphones at a faster rate,” said Huawei acting chief executive officer (CEO) Guo Ping.

Huawei says its focus is also to becoming a leading device maker for its millions of customers around the world as it targets the untapped market in developing regions for smartphones, as consumers migrate from feature phones.

“Huawei’s Consumer BG is committed to becoming a world-leading smart device brand that delivers a superior customer experience,” Ping said while releasing the results.

Already the company has set up a call centre in South Africa to supplement its customer support. The company said it can now receive information and queries regarding its products directly from customers, reducing the bureaucracy involved in addressing issues. The call centre will handle queries regarding smartphones, tablets and mobile broadband services.

Posted in: Mobile

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