The difference between female & male entrepreneurs? Motives

Veronika Kročková, a Slovakian female entrepreneur behind Little Monster had spark enough in her to take her all female team to a Czech accelerator StartupYard due to the fact that she couldn’t find any in her native country.

Word to Veronika Kročková: “Well, as I can see for my own experience, it is very difficult for a young woman who has or wants to have a family, to start her own business. I have a 2,5-year old daughter and I can see there is a huge problem for me to split my time right. Actually I think that there is no right way. Either I am playing with her, making dinner or cleaning, or I am making business-plans and calling customers. Very often I am working at night, when she sleeps, so my day has 20 working hours. I think that the women need to be more fierce and clever when they want to start something on their own.”

Kiri Weimann a communication’s specialist who didn’t have a particular interest in how to make a tech-based start-up or just make another app to find friends when founding Designtalents.dk. This is a startup that actually grow out of Kiri’s master thesis which investigated why 80 % of Danish design-driven start-ups fail within the first 5 years.

“Everything pointed to the fact that designers were not interested in and did not have the skills to run a business. They are building their businesses on a look or feel and not on opportunities aimed at certain target groups etc. So, this is actually very relevant to your blog post, as most fashion designers are women. However, this was not something I thought about when considering the issue at all. I have never really thought of women as less able than men.”

In this Danish female enterpreneurs’ experience women tend to look for meaning more than men do: “For me, making my start-up reality is not a quest to make money! My quest is to make a difference.”

Kiri Weimann says that she doesn’t know any other female entrepreneurs, therefore she can only talk for herself: “That my start-up is focused on the design industry has nothing to do with my gender – it has to do with the issue I am trying to solve. However, I would not find it interesting to solve problems like ‘how to make a smooth filing system’ or something like that. So my point is that I don’t think women are not able, I think our interest and our motives for being entrepreneurs is different from that of men.”

To look up how many girls are ruling the startup scene on HumanIPO, go check them out here.

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