Vytautas Paukstys, CEO and Chief Executive officer of Eskimi, a Lithuanian-based mobile social network recently revealed the company’s new mobile money marketing platform aimed at supporting the cashless initiative.
Having worked on the product for the last three months, Vytautas introduced tools that will allow mobile money operators to acquire, educate, research customers and later together with content partners perform activity and retention campaigns.
“We now can announce the successful launch of the mobile money marketing platform that can be used to acquire customers for mobile money operators.” Vytautas Paukstys announced.
The platform works by requesting the users to enter the information needed by the Know Your Customer (KYC) requirements such as name, last name, address, mother’s maiden name and phone number. The details are then verified by mobile number confirmation systems or they can have already been performed on the mobile money operator’s side.
The first hint of the company’s activities came early last month when Vytautas addressed the Mobile Money West Africa Summit about mobile marketing and mobile media in Nigeria.
Confirming the challenges of mobile money operators in acquiring customers, Vytas said that with the number of licenses issued, mobile money operators will face fierce competition for channels to grow theircustomer bases – both online and offline.
The Naira Dollar describes the CEO as a capable expert in the fields of telecommunications, mobile payments, payment aggregation, mobile marketing and social media. “He thinks that mobile media is the closest media for mobile money reaching performance and branding goals.”
Eskimialso invites music, movie, mobile content industries to join the initiative and createmore services that can be sold on the mobile platforms through mobile money creating an ecosystemfor new customers that start using mobile money.
Coming from Lithuania with a mobile dating service out to give love a location, Eskimi just reached 7 million customer mark. Half of its audience come from Nigeria where it is currently recruiting sales team along with Ghana.
