Crowdpesa.com is set to release a new version of its service for brands, today. This service will aid brands in promoting their offerings online.
This location-based service, that allows users to locate their nearest financial and retail services to banks, M-Pesa agents and supermarkets, will use geo-location.
This means users will be able to search their for brand offerings near their location, directly from their mobile phones.
The brand retailers can post offers on Crowdpesa.com to attract more customers using the new online platform.
Crowdpesa has been testing the new platform — for three months — with five brands in Nairobi, Kenya, which have at the moment secured a one-year subscription with the mobile service.
Crowdpesa’s C.E.O Patrick Maina said that the company has spent over one year mapping mobile money and retail outlets, which it is now leveraging to support the m-commerce platform.
Crowdpesa also has a robust research arm that is working closely with institutions in the Communication and Education sectors in Government in research on the use of location-enabled mobile technology.
