The Nigerian ‘Amazon’ Kasuwa goes live

Nigeria’s Amazon clone has finally opened its online stores with an offer of 1,500 naira (US$9.20) gift for new subscribers.

For the new orders, Kasuwa will offer free shipping for goods bought as a part of its launch promotion.

Currently, the site’s include books, electronics, mobile phones, computing and hardware.

Kasuwa will also offer its customer pay-on-delivery services. Customers will only pay once the goods ordered are delivered. A section of the delivery services would however be offered by DHL.

The competing product, Amazon has established its presence in South Africa with a development centre in the continent. This would give the new site a good breeding space to grow its local customer base.

The site, although it resembles Amazon pages, developers say this does not deter them. Analysts view it as a strategy to give Amazon great competition in the West African country.

Most prominent e-commerce sites in Africa include the South African site, Bidorbuy.co.za, that has presence in Kenya.

A Berlin-based Internet company, Rocket Internet, currently in the process of opening a clothing online shop in Nigeria, developed the site

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