A 2go survey, breaking down the demographics and behaviour of its users, has declared Nigerians are more social than South Africans as the network prepares for an Android launch later this month.
Marc Herson, director at 2go, revealed this in Lagos, Nigeria, yesterday while speaking at the Focus Day at Mobile Web West Africa 2013.
Herson said in Nigeria 36 per cent of respondents to the 2go survey do not have a bank account, 17 per cent spend at least four hours travelling between work or study, 39 per cent watch video on their phone and around 60 per cent spend a minimum of two hours a day on their mobile.
He added that more Nigerian users of 2go (90 per cent) use feature phones than South Africans (75 per cent).
In terms of gender distribution, he said more males in Nigeria (65 per cent) use the chat app than in South Africa where only 51 per cent of its users are males.
He also disclosed that Nigerian users of 2go are more social than their counterparts from South Africa.
This he said could be deduced from the relative ease with which more Nigerian social media users share personal information such as phone numbers with people they have never seen before.
Furthermore, he added that Nigerians use colors to express themselves on the app, and they easily and freely use the slang “Naija”.
Concerning commercialisation of 2go, he said in addition to the sale of credits, it has introduced goEngage brand platforms, carries out research polls for companies, and is now offering advertisers full screen splash adverts that currently have an average engagement rate of 30 per cent.
He said brands such as Amstel Malta and Supersports are some of the popular brands that have made use of the full screen advert that is displayed for five seconds each time a 2go user opens the app.
