In what is seen as a move to draw marketers, Twitter has launched Twitter Events, which is a hashtag timeline that enables users to sift through the noise and irrelevant tweets they would get on a simple Twitter hashtag search.
The “hashtag timeline” aims to be a timeline of media and tweets relevant to the hashtag and regulated by the marketer.
Although the TV Ads were in partnership with NASCAR, it is quite clear this was to showcase what Twitter can offer with Twitter Events brands and companies should they wish to partner with them.
As many Twitter users are already using Twitter while watching live events on TV as well as tweeting about them, it seems the idea is to encourage users to keep social networking site open and monitor it throughout the events.
This would enable the users to get more information than what they hear and see on TV.
Attracting new users to Twitter seems to be the new aim of the Twitter Events pages. To illustrate this, Twitter says that anyone — whether or not they have an account — can follow along at the new Twitter Events hashtag page and get updates as they come in.
Revenue is key to the sustainability of any social network. Facebook was recently reported to be experiencing lower income from ads — as users are not clicking on the Facebook Ads in comparison to Google Ads and Linkedin Ads. Twitter seems to be directly addressing this with Twitter Events.
Currently, Twitter generates revenue by charging for promoted tweets.
Twitter Events pages is expected to offer another solid revenue stream without intruding on the user’s experiences while still maintaining Twitter as a conversational tool.
A combination of algorithms and curation, which will show the user the most interesting tweets and multimedia including pictures and video, manage the timeline page.
(The Twitter Events page for the NASCAR hashtag can be accessed at Twitter.com/#NASCAR)
