Epson is recruiting more resellers in its continued efforts to increase its business footprint in East Africa as well as bringing its products and services closer to customers.
Additionally, the printing and imaging firm is investing in marketing support to drive growth with a strategic focus on e-banking, retail, education and government to grow its sales.
“Epson is committed to developing new business opportunities and growth through close working relationships with channel partners,” said Mukesh Bector, Epson’s regional sales manager Mukesh Bector.
“As a company, we are keen to not only strengthen our product distribution network in the region, but also offer superior after sales service to our customers. Therefore, the recruitment of additional resellers is going to help us bring our products closer to the people.”
The printing and imaging solutions company has also identified another major sector for growth and will seek to increase business products at affordable prices to increase its market share.
Epson recently introduced to the Kenyan market a range of versatile, easy-to-use label makers designed to address both mobile and desktop labeling needs.
