E1M to expand in Africa

E1M is planning to expand its mass mobile audience in Africa to develop its communities, technology and building its team.

Part of its additions will include new distribution partners and embarking on new territories for user number growth.

The company aims to assist the younger generation in entering the formal economy through running nine mobile sites on the subjects of education, health, jobs and entertainment.

Algy Williams, chief executive officer of Every1Mobile, said: “Mobile social networks in Africa allows us to engage with a vast, previously inaccessible audience of young people.”

He continued: “The mobile phone has the potential to revolutionise access in emerging markets to information services across learning, health, agriculture, financial literacy, business support and sustainable livelihoods.”

With a current count of three million monthly visits to its sites and 25 million page visits each month, users mainly come from South Africa, Nigeria, Ghana, Tanzania, Kenya and Zimbabwe.

E1M considers itself a gatekeeper between the educated crowd and third parties such as corporations, governments, foundations and non-governmental organisations (NGOs).

Williams feels companies who move fast and are well positioned in the entrepreneurial zone can deliver measurable social impact to an exceptional degree.

As the Cape Town- (South Africa) and Brighton- (United Kingdom) based company’s content is free to the user, its revenue is generated from advertising, sponsorship, market research and development and social impact services.

E1M content is accessible through feature phones and scalable to region, with a variety of communities, including non-curricular learning beSmart and creative writing by users loveWords.

Founded in 2010, E1M uses mobile-enabled social networks to influence organisations through engagement aimed at 15 – 35 year-olds in sub-Saharan Africa, among other emerging markets.