Multinational integrated communications provider Orange now reports that its mobile money has reached 4 million people in the Middle East and the African countries — including Botswana, Cameroon, Kenya, Madagascar, Mali, Niger and Senegal.
Since its launch in Ivory Coast in December 2008, Orange money has spread its wings in Africa and Middle East with the latest countries being Mauritius and Jordan.
“Over the past few weeks, the service has also been launched in Jordan and Mauritius, in line with Orange’s goal to launch the service in all 22 countries in Africa and the Middle East where the Group operates,” the company said.
This new development is viewed to be a boost to Orange Money to cover many other countries in Africa.
“In only eighteen months, Orange Money has quadrupled its customer base, which now covers 14 percent of all Orange customers in these 10 countries. In Madagascar, over a third of all customers have opened an Orange Money account, while in Côte d’Ivoire, daily transactions now exceed one billion CFA francs per day,” the company reported.
In Kenya, MPesa is still the largest mobile money platform with most banks having linked customer operations with the platform. MPesa has over 16 million subscribers countrywide.
The combined yearly deposits from the four mobile money providers, including Yu Cash, Orange Money, Airtel Money and Mpesa, was KSh176 billion last year, according to Communications Commission of Kenya.
“Orange Money plays an important role in driving growth in our activities in emerging markets, allowing us to contribute to the economic and social development of these countries, while improving our customers’ loyalty.” Marc Rennard, Orange’s Executive Director for AMEA operations, said.
