Orange Kenya is confident its business strategy is geared towards client acquisition and retention at all levels of business.
“Orange is keen on the innovation of comprehensive products and solutions that assure the market of quality service and value for money,” said Mickael Ghossein, Orange chief executive officer (CEO).
The introduction of audio and web conferencing services and an Orange telepresence centre in Kenya provide alternatives to face-to-face meetings, hence saving on cost.
Ghossein said the company’s countrywide transformation of its infrastructure is on course, replacing its transport copper with fibre optic cabling.
“This long term project will enhance the network’s reliability with the installation of next generation switches around the country,” he said.
Fibre optic cabling reduces the cost of service as well as allowing for an increase in the bandwidth offered to the end user.
HumanIPO reported last month Orange had signed an agreement with Eaton Towers, a pan-African infrastructure sharing company, to invest in upgrades and build new towers to provide Orange with improved coverage and network quality.
“The partnership will help us focus on developing value added services such as innovative data offers and enhance our customer care experience,”said Ghossein.
He added that the partnership will lead to the reduction of the company’s operational costs and minimise the environmental impact of Orange’s network by reducing the use of diesel fuel.
Orange has also had its management contract of the National Optic Fibre Backbone Infrastructure (NOFBI) renewed by the Kenyan government.
“The renewal of the NOFBI contract confirms Government of Kenya confidence in our capability to effectively manage and maintain this national infrastructure,” Ghossein said.
