Andy Hadfield, the founder of a new wine tasting app branded Real Time Wine says he came up with the innovation as “most wine buyers are not wine experts,” while speaking of South African wine buyers.
According to Hadfield, discovering new wine is not an easy art for many wine lovers hence forcing them to stick to familiar old tastes and brands. Real Time Wine, he says, will help such wine lovers to “choose, drink and share wine easily.”
Hadfield earlier had a 140-character wine blog, which he later developed into the mobile application. Buyers will use the “social wine discovery” app, ”to track and explore their own tastes, find others who have the same tastes and discover new wines to try.”
Real Time Wine is available on Web, iPhone and Android. It will soon be available on the Samsung App Store, he says.
Users can browse through short reviews by “everyday wine drinkers,” check prices, contribute their own pictures or reviews and share the experience on social media.
To rate the wines, users can add either a Yum for excellent, Hmm for good or Yuk for bad, or simply add information about the wine without using jargons.
