Counting on the Android sweep, times are hard for Nokia in Africa but necessity is the mother of invention and maybe this is the road Nokia has chosen to market its newest Asha brand of phones.
Nokia has announced that it is behind a new rap competition in East Africa’s countries namely Kenya, Uganda and Tanzania.
The competition branded “Don’t Break the Beat” will pit the best rap artists in a hip-hop branch known as cypher.
Competition information and the progress of the promotion will be available through their nifty Don’t break the Beat mobile site.
Angela Githuthu, Marketing Activation Manager for Nokia East Africa said, “The youth in East Africa are all about self-expression and the freedom to share their unique style.”
We are yet to see how this competition will enable the company to market their phones.
Angela says, “The Nokia Asha range of mobile phones is designed specifically for these consumers, offering freedom of choice in design, form factor, colour and price; but not compromising on features that the youth demand such as integrated social networking, access to thousands of apps and entertainment.”
“We are bringing these devices to market through the Don’t Break the Beat campaign which marries the youth’s desire for individuality expressed through music, and the wish to have phones that are almost an extension of themselves,” she concluded.
Nokia has in the past put a lot of efforts on marketing through app challenges across East Africa to market its products.
Though the world may have passed a condemning report on the future of Nokia, in Africa, it has something worth fighting for.
Nokia held a similar competition in Nigeria earlier this year in May.
