InMobi, largest independent mobile advertising network with offices on 4 continents, is pushing its mobile and web content advertising in Africa.
Many African businesses without websites are set to quickly adopt mobile platforms, skipping a whole technological revolution from traditional to advanced digital advertising methods. The mobile industry in Africa is indeed fast growing and not to be undermined. Reports suggest that mobile connections currently standing at 602 million users are expected to peak a billion by 2016, representing a 84% penetration.
By the third quarter last year, InMobi reported to have grown the number of mobile impressions in Africa by 26%. They currently serve over 15.4 billion impressions per quarter.
Last year in February Inmobi announced Isis Nyong’o as Vice President and Managing Director for Africa. Since then, she has been spearheading InMobi’s strategy to penetrate Africa’s mobile industry. With her experience in creating partnerships in mobile networking at Google, InMobi quickly became involved in major tech events in the continent, inspiring developers to build on local content.
Mobile internet and developer ecosystem to thank
Even as the company faces challenges such as the small availability of smartphones compared to feature phones like Nokia and Samsung, the future in the African Market is looking very bright.
But considering the large number of businesses in Africa still lacking access to basic Internet resources let alone them having a website – are the returns in Africa really as good as projected?
