Norwegian mobile marketing company Boost Communications and South African digital mapping firm mapIT have announced a partnership to deliver targeted advertising to Sub-Saharan Africa.
mapIT’s online service deCarta will be integrated with Boost’s do-it-yourself Madmaker, allowing clients to create and target mobile adverts.
James Erasmus, South Africa country manager at Boost Communications, said: “We are delighted to be partnering with the continent’s leading digital mapping firm.
“Combining the advanced technology from the deCarter platform and the targeting advertising capabilities of Madmaker will ensure all clients receive the best of both worlds.”
Clients will be able to design entire advertising campaigns targeted at African customers with feature phones, smartphones and tablets.
HumanIPO reported in June global location specialists TomTom had agreed a ZAR37.5 million (US$3.6 million) deal with Times Media Group to buy a 51 per cent stake in mapIT.