Kenya’s Standard Media Group has unveiled a news reader app that will enable users to read breaking news and entertainment pieces on Android devices.
Standard Digital News can be downloaded from Google Play for free, allowing users to access news and photos as they are uploaded.
Francis Munywoki, Standard Media Group’s director of business development and innovation, said the move was part of a strategy geared towards providing users with a richer digital experience.
Once the application is installed, it automatically updates the user on the top stories on the site.
When the stories are downloaded they are stored on the device and can be read when offline as well.
“As we seek to further serve well our online market and advance our lead in digital business, we are proud to unveil this new mobile app, which will provide easy access and improved user experience for consumers who interact with our content through smart digital devices,” said Munywoki.
Standard Digital News also promises users efficient data storage, meaning reduced costs.