South African loyalty programme startup The Dealers Market is keen to collaborate with Kenyan and Nigerian companies in its offers to further its success in Africa.
The Dealers Market assists businesses of varying sizes in setting up loyalty rewards programmes, and has seen swift growth based on partnerships with renowned corporates since its launch last year.
With the increase of online traffic with regards to trading, the company is now keen to tap into the Kenyan and Nigerian markets by focusing on e-commerce rather than sales integration of coupons in physical stores.
“I think the startup market, especially in Africa, is long over-due for a boom, and if you have the right products with a good network of people there is nowhere to go but up,” founder Mubashir Tayob told HumanIPO.
“Daily deal companies were catching flak from all over regarding merchant care issues and high costs of sales team and loyalty programmes in South Africa seemed to be (and still are) the order of the day.”
Recently selected as one of the Web Summit’s top 50 Hardest Working Startups, Tayob believes its offering is simple but that it entered the market at the right time.
“We managed to position ourselves in our niche as the wholesaler of partners and deals essentially and regardless of who started up in terms of loyalty or daily deals, we had them covered with our wide range of national and regional partners,” he said.
With major brand names on board such as Standard Bank, Teljoy and Hugo Boss, The Dealers Market believes its affordable and fast solution in offering market-targeted loyalty programmes gives it the edge above competitors.