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Apple brings in Burberry chief

Apple brings in Burberry chief

Angela Ahrendts, chief executive officer (CEO) of fashion brand Burberry. CC image courtesy of Fortune Live Media.

Apple has turned to Angela Ahrendts, chief executive officer (CEO) of fashion brand Burberry, to overhaul and expand its retail stores.

Ahrendts will join the technology giant in Spring 2014 and be made a senior vice president, leaving her job as the highest paid chief executive in the FTSE 100 firms where she took home around US$27 million a year.

Tim Cook, chief executive officer (CEO) of Apple, said: “She has shown herself to be an extraordinary leader throughout her career and has a proven track record.”

Apple’s retail stores are estimated to bring in US$13 million in revenue on average per store, each quarter.

Posted in: Mobile

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