Mobile content market to reach US$3.36bn by 2018

The mobile content market will grow by 42 percent to US$3.36 billion in the next five years, a new report by MarketsAndMarkets shows.


According to the report, more content would be optimized for delivery through mobile phone devices in the next few years. With the move to LTE, this could be a reality in the near future. The mobile contents that are expected to dominate the market include video content, gaming content, audio and image content, software updates and other contents.

For applications, this would include gaming apps, m-commerce apps, location- based service apps, social networking apps, music and messaging apps, other apps.

“Mobile Accelerator aims at accelerating and optimizing the web, content, network and mobile applications, in order to improve business strength and user quality of experience,” the report stated.

“The technology helps network providers to overcome problems such as latency, round trip time and improves scalability, availability and performance, thereby minimizing complexity for mobile users. Increase in the worldwide data consumption, combined with the escalating need for mobility has led to the migration of desktop users to mobile-based platforms.”

With increase in bandwidth, even in emerging markets such as Africa, local content will be needed to deliver messages and entertainment to mobile users in the continent.

Services like these will boost the data usage for telecom companies and this in turn gives them the needed revenue alternative from voice and text.

Posted in: Mobile

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