Television (TV) ecosystem Exset has launched a monetisation solution for Sub-Saharan Africa’s pay-TV services, offering a tailored solution for emerging markets.
The digital monetisation system (DMS) offers a unique business and technology model.
Avoiding sole dependence on subscriber fees for revenue, the solution makes pay-TV ‘self-financing’.
Andrew Pons, director of marketing at Exset, spoke (Wednesday) today at the Digital Broadcasting Summit and Expo held in Arusha, Tanzania, on the new launch.
“DMS bridges the gap between technology supply and value-add service creation, facilitating digital television platforms that can be monetized where previously virtually impossible,” he said.
Pons explained the new information and entertainment services will benefit the populations, while operators and governments will be advantaged by a partnership with Exset to monetise the digital migration and social transformation.
DMS suggests a low subscription model of a few dollars per month to be charged for digital television service with additional income to be gained from selling interactive TV space to governments, publications, local service providers and teleshopping.