African media to grow with international agreement

International media management and digital publishing corporation udt. by content has entered an agreement with South African media distribution company WB Cape Media to develop the African film market.

The deal will enable the release of high profile titles in South Africa and further African territory, together with leading content owners, film distributors and related services.

Theatrical releases will be negotiated by WB Cape Media between local distributors and regional studio offices with the focus on title preparation for releases in cinemas.

WB Cape Media’s engagement of distribution and media management of such a nature is a groundbreaking movement in the market.

“Forging a strategic partnership with utd. by content represents a significant step in our business development strategy. As a well-respected industry player with global reach, matchless expertise and a wealth of experience, utd. by content provides us with considerable competitive advantage and greatly enhances our service offering in Africa,” Ben Buitendag, Director at WB Cape Media, told Screen Africa.

The newborn collaboration will improve the cinematic distribution process in South Africa, while it also suits the udt. by content’s expansion through local partner strategy.

“The partnership with WB Cape Media comes at a very exciting time. Our vision for utd. by content is already taking shape as we continue to forge strong relationships with local partners around the world.

“Africa is a territory that we expect to grow exponentially over coming years, and we are delighted to be working with a company that shares our ethos, and is dedicated to delivering high-quality content to audiences via efficient digital distribution networks,” Alan Christensen, Senior Director at Digital Cinema said.

Formerly known as a division of KIT digital, Inc. until June 2012, udt. by content, traded as KIT digital Content Solutions until the end of last year.

Since January 2013 the company has re-launched under the new name, specialising in preparation, transformation, optimisation and content delivery for digital cinema, home entertainment, online, and digital platforms.

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