Women account for more than a third of Davos delegate social media activity

KPMG International has released data showing female delegates played an increasingly prominent role in the public discussion from the World Economic Forum (WEF) Annual Meeting in Davos, Switzerland.

Despite only accounting for around 17% of WEF delegates, women have represented more than a third of the Davos social media activity.

Isabelle Allen, KPMG’s Global Head of Sales & Markets, said: “Our analysis shows that Davos is changing and becoming more diverse, and that there is an appetite among the public to take part in these debates. Delegates are paying attention to this social media activity, and I see a great opportunity for a better informed dialogue at the meeting.”

KPMG’s website indicated on day one of the Davos meeting, delegates sent 2,376 tweets, of which 784 were from female attendees. This excludes tweets by the media contingent, who accounted for 1,958 tweets, 45% of total.

Also notable from KPMG’s research is the growing involvement of the public in the online debate with Davos delegates. There was a 31% increase in retweets.

Female delegates at Davos who were active on Twitter included Christine Lagarde, Managing Director of the International Monetary Fund, Helen Clark, former Prime Minister of New Zealand, and Dalia Ziada, an award-winning Egyptian women’s rights advocate.

Posted in: Social Media

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