MTN and Vodafone gain subscribers, Glo and Expresso record reduction in Ghana’s telecoms market share

While MTN, Vodafone and Airtel are recording gains in their market shares, Ghana’s third largest telecoms company, tiGO, and two others, Glo and Expresso, recorded a reduction as of the end of November 2012.

The National Telecommunications Authority (NCA) has revealed the figures for the third quarter of 2012, showing tiGO saw a reduction from 3.75 million to 3.67 million subscribers. The company now controls 15 percent of Ghana’s telecommunications market.

Globacom also recorded a reduction in its subscriber base. At the end of November, the company, which had the goal of becoming the country’s fifth largest network provider, had 1.58 million subscribers. At the end of the third quarter of 2012, Glo claimed it controlled 7 percent of the telecoms market with 1.6 million subscribers.

According to the latest NCA figures, Expresso controls only 0.66 percent of the market with its 168,572 subscribers, compared to its subscriber base in September 2012, which stood at 178,071, representing one percent of the market.

Within the period, however, MTN consolidated its leading status by increasing its market share from 45 to 45.33 percent.

Despite the company’s numerous battles with maintaining its quality of service, warranting the National Communications Authority (NCA) to temporarily suspend the sale of MTN SIM cards, it was still able to raise its subscriber base to 11.6 million from 11.27 million in September.

The nation’s second largest telecoms company, Vodafone, increased its total market share to 20.20 percent by raising its subscriber base to 5.17 million from 5.03 million in September.

Airtel added 0.23 percent to its total market share, its subscriber base rising to 3.13 million from the 3.04 million it had at the end of September last year.

Experts are attributing Airtel’s success to its current “Airtel Deedew” promo, which is
regarded as one the country’s best promotions.

In total, 500,000 new subscribers were added to Ghana’s voice network which stood at 25.3 million at the end of November.

Posted in: Telecoms

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