South Africa’s Nashua Mobile has launched its first e-commerce website to ease the buying process for customers, also offering a ‘Smart Squad’ for customer assistance.
The company said the website would make the latest cellular gadgets and accessories more accessible and cheaper for customers, while its ‘Smart Squad’ provided a “team of travelling techies” who could visit customers’ houses.
Nashua Mobile chief executive officer (CEO) Mark Taylor said the shop – which sells smartphones, tablets, notebooks and accessories – was another way the company would save customers time and money.
“With online retail in South Africa growing 43 per cent to ZAR3.3-billion in 2012, now is the perfect time for us to launch an e-commerce site,” Taylor said. “We have invested in the logistics and customer support systems that ensure that consumers will have a great experience when they order online from us.”
HumanIPO reported in June how Orange subsidiary Orange Horizons had partnered with South Africa’s Nashua Mobile in a bid to exploit a new market in South Africa and was offering SIM cards for use on its networks in Botswana and France. It subsequently extended these international roaming products to Ivory Coast.