Huawei targets Nigerian market with low and high-end smartphones

Manufacturer Huawei Incorporated has set its sights on dominating the highly competitive low and high-end smartphone market in 2013, with new launches planned for this year.

According to the company, a strategic plan will be implemented to achieve its objective in Nigeria by launching its new range of Android powered smartphones.

The Hong Kong manufaturer’s subsidiary in Nigeria, Huawei Technologies Nigeria, has perfected plans to launch the Ascend D Quad XL as its flagship smartphone and said the device has a powerful quad-core internal processor with a 1.5GHz processing speed.

The display size is 4.5 inches, the screen has a resolution of 1280 x 720 pixels and a pixel density of approximately 326 pixels-per-inch, making it a perfect match for Apple’s Retina display.

Other features include 1GB of RAM, a microSD slot, MHL connectivity, DLNA support, a 1.3-megapixel front-facing camera, an 8-megapixel rear shooter and a 2,600 mAh battery. It also comes with textured back plates that give it a sleek feel.

The smartphone’s software known as Ascend D Quad XL runs on the latest Android 4 operating system. In addition, Huawei devices allow users to choose between the 2D Home which is a nearly non-skinned version of Android, and an extensively customised and clunky 3D interface.

In addition to the Ascend D Quad XL, Huawei will also be launching its new smartphones Honor & Mediapad 7 Lite devices. Another product the company will be launching in Nigeria is G6153, a mid-range device which has full QWERTY keypad and supports social media applications.

The company said it is launching the product for users who cannot afford the costly products

Huawei currently provides telecoms solutions to more than two billion people across more than 140 countries with a revenue base that is above US$32 billion (as of 2011), thus making it a flagship top-end smartphones and tablets manufacturing company that will thrive in the Nigerian telecoms sector.

Posted in: Mobile

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