Shares in BlackBerry, the rebranded Research in Motion (RIM), have fallen by more than 10 percent two days running as analysts gave a lukewarm response to the new devices launched this week.
A 12 percent drop on Wednesday was followed by a 10 percent fall yesterday following lukewarm reviews and confusion over the still unspecified US sales debut.
The new Z10 touch-screen device will not go on sale in the United States until mid-March, as carriers test the model. Though BlackBerry is having an expensive advertising push at the Super Bowl this weekend, analysts say the delay will not help the company.
“The shine from the Super Bowl ad will be a fading memory by the time US customers can buy in March,” TD Securities analyst Scott Penner told Reuters. He also pointed out that attention will have turned to Samsung’s Galaxy IV device by the time the Z10 goes on sale.
