South African outlets of international fast food franchise McDonald’s have employed IBM’s social business software to enhance staff cooperation in a bid to improve business performance.
“McDonald’s decision to embrace social business is pioneering and is reflective of the need to find smarter ways of working,” says Alistair Rennie, General Manager of Social Business at IBM.
“McDonald’s is taking a purposeful approach, using social technologies to engage employees, empower customers and drive organizational performance to secure a competitive advantage.”.
IBM Connections and IBM Sametime provide instant messaging through Internet and social media for effective communication between employees and other training recommendations.
“The goal to increase productivity, improve decision-making and achieve measurable business results has been hugely accelerated with this solution, giving management and staff a new way of interacting, collaborating and sharing information and expertise,” said Gary Swale, director of Business Development at partner Knowledge Dimension.
Network tools connect almost 8,000 staff members across more than 200 restaurants countrywi
