South African audio tour guide company Tourism Radio has launched a safety campaign in Cape Town targeted at educating the city’s visitors on security issues.
“The City of Cape Town wants to ensure that tourists have a safe, enjoyable time while visiting. Tourism Radio offers a mechanism which directly conveys safety and security information, including important contact numbers, to self-drive tourists,” city councillor Grant Pascoe said.
Tourism Radio uses location-based technology to provide its users with relevant information about the area around them. Points of interest play automatically, and are not bound by a set route, creating a seamless travel dialogue from thousands of audio clips.
Tourism Radio CEO Mark Allewell said: “We’re looking to provide travellers with a constant stream of information, including safety tips and emergency numbers. This partnership with the City of Cape Town will ensure that our users are not only informed about things to see and do during their stay, but are also guided on how to do so safely.”
The campaign was launched earlier this month and will involve several existing mobile Cape Town travel guides generated by Tourism Radio, including the Tourism Walking Tour of Central Cape Town and the First Car Rental Guide to Cape Town currently available on the iTunes Store and Android Marketplace.