Cape Town-based digital tour guide creator Tourism Radio is expanding its services to Canada, hoping to emulate the recent success experienced by the company in New Zealand.
The company has begun its setup in Canada with the launch scheduled for September in Nova Scotia, with the rest of the country following soon after.
“Canada is the perfect market for our patented travel guide technology. We’ll be launching in-car tour guide devices using Nokia hardware, as well as a range of mobile audio guides for iPhone, Android and Windows devices. Mobile usage figures from across the world continue to rise exponentially, and we’re set to take advantage of this in the as-yet untouched Canadian travel market,” said chief executive officer (CEO) Hayden Braddock.
The company has experienced growth around the world and has expanded to New Zealand and Spain.
“In New Zealand we’ve noted that the average self-drive tourist stays in the country for about 14-days. We’re expecting similar figures in Canada due to the country’s rich heritage and abundance of scenic wonders. It’s the ideal location for travellers looking to explore the country in their own time,” said Braddock.
“We hope to offer our users tremendous interactive value while they visit this diverse country, and in so doing, we hope to inspire visitors to explore well known points of interest across Canada, as well as discover hidden gems that are off the normal tourist track,” said head of Tourism Radio Canada, Julie-Anna Van Meekeren.
HumanIPO reported last week the company had partnered with German travel app producer Yopegu to create mobile audio travel guides.
The partnership will see hours of destination-based audio and on-screen content becoming available on the Yopegu mobile application.