World leading chipmaker Intel is aiming to enter the US$100 billion online television (TV) market this year, believing it can challenge existing products in the industry.
“Not many have actually cracked it, not many have truly delivered,” Erik Huggers, Vice President and General Manager at Intel Media, told AllThingsDigital.
Intel believes it can challenge giants like Apple, Amazon and Google in an “ecosystem ripe for change” with extra products in addition to already existing services, Reuters reported.
“It’s not a value play, it’s a quality play where we’ll create a superior experience for the end user,” he added.
Intel’s set-in-box will include a camera that will steer user specified ads and content.
Huggers is confident Intel has the edge in providing pay TV for subscribers directly, under a brand name that is still to be announced.
“We have been working for about a year now to set up this new group called Intel Media,” Huggers revealed at the AllThingsDigital “Dive into Media” conference on Tuesday, February 12.
The team includes members from BBC and Microsoft background, among other Intel staff.
No deals with content companies have been made public yet.
