Africa’s first mobile devices brand Mi-Fone has partnered with Fuji Colorama, a popular Kenyan one-stop photography chain store, to reach out to more customers.
Following the partnership, customers who buy Mi-Fone Android handsets from Fuji Colorama will get a second phone absolutely free under the “I Love Mi-Fone / I Love Africa” brand campaign.
According to Fuji Colorama’s product manager Krishna Pall, the photography shop, as a major player in the photography printing segment, will in turn benefit from retailing Mi-Fone handsets to increase its customer base, as most pictures are today captured by phones.
“Everyone today wants a camera phone; this is a lucrative business opportunity for us since the mobile market is big and we also print from phone cameras,” said Krishna.
Mi-Fone CEO Alpesh Patel said the low cost of the devices and the quick adoption by Kenyans has seen demand soar.
“Fuji Colorama has historically offered a great photographic/camera driven experience. We are positive that the good work done by Fuji Colorama will address the growing convergence of devices and cameras at affordable prices,” said Alpesh.
Initially, the Mi-Fone handsets were available from phone express retail outlets, mostly found in uptown Nairobi. The mobile devices attract a sizeable number of low-income customers with phones costing as low as KSh3,000 (approx US$35) and the Android 4.0 Gingerbread device nearly KSh14,000 (approx US$161).