Nnena Onyewuchi, founding partner of Nigerian marketing firm Yellow Brick Road, has encouraged African youths to become actively involved in influencing international policies.
Onyewuchi was speaking at the Social Media, Public Relations and Branding as Tools For Changing Global Perceptions and Aiding the Development of Africa session as part of Social Media Week Lagos 2013.
According to her, African youths are spending an increasing amount of time on social media platforms, but are yet to utilise the platforms for major influential purposes.
She contrasted the scenario in Africa and the rest of the world. According to her, in countries such as the United States youths are using social media to influence politics and policies.
She also stressed the need for consciousness of what Nigerians are saying online.
She described the success of D’banj’s seemingly useless Oliver Twist YouTube competition which ended up revolutionising the country’s music sector and establishing it as an industry globally.