Oyinade Olajiga, brand manager of digital marketing at Guinness Nigeria, has described mobile as the best platform for online campaigns in the country.
Speaking at the Smartvertising: Big Data and Social Media Marketing session at Social Media Week Lagos 2013, Olajiga said every serious online advertiser needs to make their websites mobile optimised.
She added the success of the Guinness VIP campaign stemmed from the mobile optimisation of the campaign.
She said while users are engaging themselves, the company is also increasing traffic to Guinness events.
She added that with the awareness the brand is creating publicity, but it is difficult to determine whether the platform is directly increasing Guinness sales.
However, she said the campaign is helping to incentivise users who get more intimate with the brand and will be shown by an improvement of data.
On the whole she said Guinness is getting more publicity and indirectly selling more beer via its mobile platform.
