BlackBerry launch “Set The World On Fire” tour through Alicia Keys

Singer Alicia Keys, BlackBerry’s new global creative director, is hoping to engage with fans through the BlackBerry Keep Moving Project during her “Set The World On Fire” Tour.

Part of the tour will see fans invited by Keys to provide personal photos of themselves through the BlackBerry Keep Moving Hub. These photos will then be used to make Keys’ music video for her song titled  ‘Hallelujah’.

Keys said: “I am so excited to continue the BlackBerry Keep Moving Project in such a cool way that creatively brings my ‘fam’ together.

“With their help, we’re going to create a really amazing music video that will show the world what’s possible when your imagination and BlackBerry’s innovative platform collide.”

Blackberry adds that each city on the tour will have its own unique video.

Fans can participate in Keys’ Keep Moving Project by clicking here. The BlackBerry Keep Moving Hub includes a new intimate video from Keys.

The five-time Grammy nominated R&B artist Miguel is said to be opening for Keys on the tour.

The tour currently only lists dates for North America and BlackBerry have not stated if it will spread to Africa too.

Posted in: Mobile

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