Yahoo! chiefs are shutting down seven of its products, including the Yahoo! BlackBerry app, in a bid to “hone in” on “core products and experiences”.
Jay Rossiter, Yahoo!’s executive vice president of platforms, made the announcement on the official company blog, on Friday,
The seven unlucky products are Yahoo! Avatars, Yahoo! app for BlackBerry, Yahoo! Clues, Yahoo! App Search, Yahoo! Sports IQ, Yahoo! Message Boards and Yahoo! Updates API.
Rossiter said: “Ultimately, we’re making these changes in an effort to sharpen our focus. By continuing to hone in on our core products and experiences, we’ll be able to make our existing products the very best they can be.”
The latest move continues the ruthless streak show by new chief executive Marissa Mayer when she told Yahoo! staff they were no longer allowed to work remotely.
The former Google chief, who took over in July 2012, appears to be following the search giant’s business model by ditching unsuccessful products.
