Etisalat Group, which has 138 million mobile subscribers in Africa, Asia and the Middle East, has partnered with Mahindra Comviva to give low-cost access to social media.
Mahindra Comviva, a global company providing mobile solutions, will help provide a new low-cost USSD messaging service that will be offered by Etisalat.
Apart from social media, the messaging service also allows subscribers to access email and other messaging services on basic mobile devices and feature phones at cheaper cost.
Etisalat subscribers can either download an application or access the services via USSD, SMS or MMS messages.
Etisalat Group and Mahindra Comviva signed the agreement in Barcelona, Spain, at the Mobile World Congress, last week.
