Safaricom’s M-Shwari has 7m subscribers

Safaricom’s M-Shwari has 7m subscribers

CC image coutersy of rogiro on Flickr

Over seven million subscribers are now using Kenyan mobile operator Safaricom’s microfinance platform M-Shwari, according to George Ndegwa from the operator’s financial services division.

Ndegwa was speaking at the 2014 Mobile Money and Digital Payments conference that kicked off in Johannesburg, South Africa yesterday.

M-Shwari allows users to make use of the M-Pesa system to take out loans and save their money.

“The total number of M-Pesa customers is 19 million so there still is great potential in terms of customer opt-ins,” Ndegwa said.

He said there is still great room for expansion as the company is able to issue one million unique loans a month. The platform aims at providing easy to access financial solutions to customers.

“M-Shwari aims to promote a savings culture across all income levels and also including the people at the bottom of the pyramid,” Ndegwa said.

He said according to Safaricom research over US$2 billion remains unbanked.

HumanIPO reported in February Safaricom and the Commercial Bank of Africa (CBA) announced plans to boost the number of M-Shwari users.

Earlier this month the CBA, Safaricom and MultiChoice announced an initiative to allow Kenyans to acquire set-top-boxes using M-Shwari.

The  GOtv decoder loan allows Kenyans to pay for the set-top boxes in three monthly installments.

Since the launch of M-Shwari, numerous other operators have launched similar platforms.

In January Airtel Kenya announced plans to launch an M-Shari competitor after suing Safaricom for allegedly stealing the idea.

Most recently Vodacom Tanzania, along with CBA, launched a similar platform, called M-Pawa.

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