An interactive route map from MapIT and Tracker allowed users to track celebrities, leading cyclists, politicians and charities in real time during yesterday’s Cape Argus Pick n Pay Cycle Tour in South Africa.
The likes of British entrepreneur Sir Richard Branson and Helen Zille, Western Cape Premier and Democratic Alliance (DA) leader, were among the public figures who took part in an attempt to raise awareness for children living with disabilities.
The interactive route map was equipped to provide information regarding medical and refreshment points, a street level zoom and automating routing function.
There was also a race route profile and a feature linking to the Twitter hashtag for the event “#CycleTourTrust”.
The event also had a Twitter handle@CycleTourTrust.
Etienne Louw, MapIT’s managing director, said: “The race’s history dates back to 1977 and has gained massive momentum to date, pulling a large crowd of both local and international entrants and spectators.
Louw added: “Reliable navigation is therefore imperative to a successful experience by everyone and our team has designed the online route map with live data from Tracker, using our LBS (location based services) platform by deCarta, using a wide range of specialised, interactive features.”
