Blogging platform tumblr has ditched its dedicated editorial team, but will continue to look for “new ways to shine light on our creators”.
One year ago Tumblr made the “unprecedented” move to employ full time “experienced journalists” according to a blog post by the platform.
But they have now ended the project which was telling “the stories of Tumblr creators in a truly thoughtful way – focusing on the people, their work and their stories”.
Despite the fact they “couldn’t be happier with our team’s efforts”, tumblr added: “What we’ve accomplished with Storyboard has run its course for now, and our editorial team will be closing up shop and moving on.”
The editorial team previously spread the word about stories on the blog site and gained publicity with platforms such as MTV and Time magazine.
