South African mapping firm mapIT, with international partner Micello, has announced it has mapped 65 shopping malls and 9 airports in South Africa, part of an offering of 15,000 indoor venue maps available worldwide.
The maps are available for use on mobile and desktop applications
“mapIT are pleased to bring yet another international solution to the South African mapping market with this partnership,” said Etienne Louw, managing director of mapIT. “With 40 per cent of mobile search having location intent, indoor mapping will offer our clients a whole new dimension to their businesses.”
The map collection now include more than 50,000 individual buildings and 775,000 places of interest, covering 3.7 billion mapped square feet.
HumanIPO reported in January a research study conducted by World Wide Worx and mapIT, which concluded digital mapping had become one of the strongest growth areas in South Africa’s Information Technology (IT) sector.
In South Africa, 76 percent of corporations and 38 percent of small and medium enterprises (SMEs) spend more than two percent of their IT budgets on mapping services.
“As the indoor mapping industry heats up, especially with recent news about Apple’s acquisition of WiFiSlam, we are positioned perfectly to help grow the ecosystem by focusing on generating geo-accurate indoor venue maps,” said Ankit Agarwal, chief executive officer (CEO) and founder of Micello.
“Micello is already the leading indoor map and navigational data supplier for many GIS and Mapping Platforms and this additional content will enable a new class of mobile location experiences for markets like retail, healthcare, entertainment and enterprise.”
The company makes all all indoor venue maps available through products such as a map and location-based cloud platform via downloadable map and data packages.
HumanIPO reported last month on an interactive route map developed by mapIT in conjunction with Tracker, which allowed users to track celebrities, leading cyclists, politicians and charities in real time during the Cape Argus Pick n Pay Cycle Tour in South Africa.
